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Digital Business Strategist

Experience Optimization Specialist & Marketing Technologist

See Sherry’s portfolio, showcasing her commitment to delivering outstanding solutions across diverse disciplines and skills that she organically developed as the global ecommerce market exploded into a $6+ trillion behemoth.

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Ecommerce Strategy

Marketing Technology Strategy

Content Management Systems

Platform Implementation

Conversion Rate Optimization

Martech Stack

UX Strategy

UX Design

Marketing Optimization

Data Analytics Strategy

Conversion Optimization

Predictive Insights

Customer Analytics

Data Collection

Growth / Acquisition

Loyalty / Retention

Meet Sherry.

A digital trailblazer blending human-centered design and marketing technology innovation. 20+ years elevating experiences and amplifying outcomes.

Expert liaison with equal parts business acumen, creative thinker, technology. Catalyzed adoption of digital measurement tools. Evolved ecommerce brand impacting growth to over $500M in revenue. Focusing my cross-functional expertise on:

” My mission is to help businesses unlock their true potential by leveraging their existing assets and tools for sustainable growth. Together, we’ll create a strategic plan that transforms these resources into scalable opportunities, enabling them to reach their goals and fully recognize their value in the marketplace.“

Sherry Auxier Errera / Percepta Digital

Current and Previous

Clients + Partners

Washington DC Tourism
1 +
Happy Clients & Customers
1 +
Years Industry Experience

Here’s what clients and partners say about Sherry…

Sherry is one of those unicorns in the digital world - she has experience in and understands design, usability, and data collection, which is a combination of 'art' and 'science' that is hard to find. She drives value through being able to connect the dots across a user's experience and measure each interaction, so that she can learn and optimize based on data. She 'gets it' in terms of being able to set up complex technology infrastructures, enabling data to flow... which is not a trivial task in today's complex digital realm. Sherry knows her stuff!

Mary Andrews

Data Scientist, Cardinal Path
I've been a booking agent in both the Christian and mainstream worlds for nearly four decades, and one of my favorite concerts of all time was my client Phil Joel's recent backyard concert. Part of the beauty of that event was in the video production put together by Sherry Errera. She led a truly a first- class operation from beginning to end. From the promotion to ticketing to bringing in a stellar camera crew to film and then edit the video, it was smooth, meticulous, and seamless. Thank you, Sherry, for exceeding all expectations.

Scott Huie

President, H2O Artist Agency
Sherry is extremely dependable and committed to driving value. Even though her role at Medifast demanded juggling multiple responsibilities, that didn't stop her from quickly picking up on all of the intricacies of the Monetate platform. She ran an impressive one-woman show leading up the testing & personalization program - from ideation to execution and analysis. Her technical acumen and project management skills always kept us focused on the right tasks. She's hardworking, motivated and an absolute pleasure to work with.

Lindsay Gray

Account Manager, Monetate
Sherry is a force to be reckoned with. Sherry was a client. The time spent with her was a period of absolute awe for me as I saw the influence she achieved at her company (and with her team at the agency) and the level of knowledge she mastered for how Medifast did business with an eye always on efficiencies. She somehow knew every part of that business mission to provide quality weight-loss products and turn that into understandable UX experiences for the consumer to digest (figuratively and literally) their message and products. Sherry always attained this through data-informed decisions. Whether or not the company chose to follow her lead from those data points, Sherry was a professional and continued a good fight to make that the priority that would provide the best for customers. I admire her drive and convictions. What a pleasure to work on behalf of such a client.

Shawn Gannon

Cardinal Path
Sherry is excellent at allowing the creativity on both sides to flow so that we can conceive of something fresh and new. She can break complex concepts down into simple and logical bits of information. All while respecting our budgetary concerns. Sherry is one of the special people you meet in your career.

Ray Carlson

Director of Marketing, Hedwin Corporation
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